Report: Asia Now Has 1 Billion Web Users, And This is What They Do Online
Asia now has more than one billion internet users – or 1.016 billion, to be precise – who amount to 46 percent of the world’s total number of web users. More than half of those are in China. In addition, 623 million access the web via mobile phones. That’s the overview of the Asia-Pacific web scene depicted in a new report by the Asia Digital Marketing Association (ADMA), a non-profit organisation backed by corporate donors such as Google, Microsoft, and CNN.
For that fast-growing regional audience, ADMA cautions brands to think carefully before engaging in social marketing – “Although 60 percent of social networkers say that social networks are a good place to learn about brands, 50 percent also say they don’t want to be bothered by brands” – and to take care to note the “fragmentation of online activities” between different nations. Here are five eye-watering biz and marketing stats from ADMA’s David Ketchum:
- Online advertising spend in Asia-Pacific reached US$24.8 billion in 2011, making the region second only to the US, with $34.5 billion.
- Every marketing dollar spent online returns $1.78, exceeding the returns of all other marketing media including TV, print, out of home and trade (according to Nielsen).
- By 2015, Asia Pacific is expected to account for a third of all global mobile ad spend, reaching $6.92 billion.
- India, China, Australia and Japan are expected to generate $258 billion in commerce sales in 2012 between them, and mobile commerce is on the rise with 34 percent of mobile internet users in China and Korea transacting via handheld devices.
- Mobile app downloads reached five billion in 2011, generating $871 million.
Here are some of the key demographic tables from desktop internet users in Asia as a whole. It focuses on who’s online, Asia’s most trafficked sites (note Chinese web giants Tencent and Baidu), and where folks go for social media, online gaming, and e-commerce:
And here are three of the demographical highlights of mobile web users in Asia in the ADMA report. It’s interesting to note just how much more likely Asian mobile users are to do serious, practical stuff on their smartphones or feature-phones:
If you’re more into the consumer attitudes and marketing aspect of this and want to see ADMA’s report in full, grab it at the source link below.
[Source: ADMA’s Digital Marketing Yearbook report for 2012 (requires sign-in)]
TagsADMA alibaba around asia Asia Digital Marketing Association australia Baidu Duowan ecommerce Facebook gaming Google hong kong India Indonesia Internet internet users Japan Korea malaysia Marketing mobile internet new zealand online gaming Philippines QQ renren sina Singapore social marketing Social Media sohu south korea Stats Taiwan tencent thailand vietnam Yahoo
PopCap Launches Pirate-Themed Bejeweled Legend, But Only in Japan... June 5, 2012 | Steven Millward
Japanese Social Game Publisher Cygames Has Over 20 Million Total Users... January 8, 2013 | Rick Martin
Playstation 3 Gets Certification in China, Ban on Gaming Consoles May Be Ending... November 1, 2012 | Steven Millward
Puzzle & Dragons Maker GungHo Reaches $15 Billion Market Cap, Now Worth Mor... May 13, 2013 | Dr. Serkan Toto
Free daily Games in Asia newsletter
Make sure you don't miss a story! Get the latest headlines from Games in Asia, delivered fresh to your inbox once a day.
Have tips and news? Email Us
- Baltazar Mendiola on Branded breasts used to boost game sales in Vietnam
- Branded breasts used to boost game sales in Vietnam on Behind the scenes secrets with the ChinaJoy booth babes
- The Playstation brand strategy for Asia, according to Sony on Phantasy Star Online 2 preview: the galactic pretty boy adventure
- Irven Kyle Pilones on If you’ve hated mobile RPGs, Cross Summoner could change your mind
- Mille Paner on If you’ve hated mobile RPGs, Cross Summoner could change your mind
- Apung Jokay on China’s craziest WOW player has 247 level-90 accounts, and there’s more…
- Jayvee Garbonera on China’s craziest WOW player has 247 level-90 accounts, and there’s more…
- Vladimir on Branded breasts used to boost game sales in Vietnam
- Mgmg Myint on Branded breasts used to boost game sales in Vietnam
- John Tolentino on Branded breasts used to boost game sales in Vietnam