Japan’s market for mobile content worth $8.8 billion in 2012, games bring in $5.1 billion
Japan’s Mobile Content Forum (MCF) has issued a new report (PDF link) that includes a number of interesting statistics on this country’s mobile industry. The entire mobile content business was worth $8.8 billion in Japan last year.
According to the MCF, Japan’s market for mobile gaming reached roughly $5.1 billion in 2012 – $2.4 billion on feature phones, and $2.7 billion on smartphones.
According to the MCF, the market for mobile commerce and content combined in Japan was sized at JPY 2.3507 trillion in 2012 ($24.4 billion), up a very handsome 23 percent from 2011.
I’ve translated the key graphs into English (below). Within that $24.4 billion market, mobile content accounted for $8.8 billion:
The market just for mobile content in Japan in 2012 was still bigger on feature phones, but it contracted by 27 percent compared to a year before.
That difference was overcompensated by the respective market on smartphones, which grew 4.6-fold year-on-year to reach $3.8 billion:
What about games inside this mobile content market?
The size of the market for gaming on feature phones in Japan in 2012 reached around $2.4 billion – roughly $2 billion for social games, and another $410 million for mobile games (titles that are not distributed through social gaming networks like GREE or Mobage).
Observe how both sub-segments shrank year-on-year on feature phones:
On the smartphone side, the gaming segment reached $2.7 billion for all game-related content (here, the MCF doesn’t make a special distinction).
This segment on smartphones grew 5.4-fold year-on-year:
(Editing by Steven Millward)