Japan’s Video Game Market Grows to $4.6 Billion in 2012 (But Social Games Not Too Far Off)
According to data released by Tokyo-based game magazine publisher Enterbrain (published in The Nikkei over the weekend), the Japanese market for video games grew 1.2 percent to US$4.6 billion in fiscal year 2012 (which ended on March 31, 2013).
Software sales for gaming consoles and handhelds contracted 1.2 percent to $2.8 billion in that time frame.
But hardware sales increased five percent to about $1.8 billion in Japan, thanks to the introduction of the Wii U (well, OK, if the report says so), a new 3DS, and Sony’s recent price cuts for their consoles.
What’s interesting is that while a 1.2 percent plus sounds pretty modest, the overall market for video games in Japan grew for the first time in five years. Enterbrain’s numbers for the first half of fiscal 2012 were already indicating such a trend.
And what’s even more interesting is that even though different data providers use different methods, it looks like the sizes of the video and social gaming markets in Japan are now very similar.
The latest report of note came from Yano Research in January, estimating the social gaming market in Japan was worth $4.3 billion in 2012. Even though that number is closer to $4 billion using today’s exchange rate, that market grew faster between 2011 and 2012 than the one for video games, making the difference not that big anymore.
Local ads for Monster Hunter 4 prove to be way more fun than they should be... December 30, 2013 | Christopher Allison
Calling all Monster Hunters: Monster Hunter 3 Ultimate price slashed in North Am... January 29, 2014 | Iain Garner
Aiming for the Top in Mobile Gaming: A Talk with COLOPL’s Naruatsu Baba... November 12, 2012 | Social Game Report
13 Top PC Games in Computer Cafes in the Philippines... July 22, 2013 | Xairylle
Free daily Games in Asia newsletter
Make sure you don't miss a story! Get the latest headlines from Games in Asia, delivered fresh to your inbox once a day.
Have tips and news? Email Us
- ¿Cuánto se llevan los jugadores de NewBee por ganar The International? | Puerto Game on US to take 30 percent of Newbee’s The International 2014 prize money in taxes
- Erp on How do the top 20 League of Legends teams in the world rank?
- eucalyptus on What we think of S2 Games’s Strife, plus beta key giveaway!
- Cheeseng Oh on “Thank you to all the haters,” says Newbee’s Hao, “and sorry to disappoint you.”
- Jim Bob on How do the top 20 League of Legends teams in the world rank?
July 29, 2014