MOL Records 2.7 Million Users Worldwide, 78% Are Active Users
Enricko Lukman | On May 14, 2013 at 5:00 pm
Today payment service MOL announced its partnership with Indonesian mini-mart retailer Alfamart, Alfamidi, and Lawson. Starting today, gamers can purchase MOLPoints’ game vouchers at those markets, which in total have over one thousand branches spread all over Indonesia.
In Indonesia, MOLPoints is considered a payment gateway for purchasing Facebook game credits. In fact, the payment service company claims that it sells the cheapest Facebook credits compared to the other Facebook credit sellers in the country. It is still cheaper to purchase the credits directly with credit card, but if you don’t have one in Indonesia, then MOL should be at the top of your mind.
Talking about MOL’s Southeast Asian market
As MOL CEO Ganesh told us that Indonesia is the company’s top priority this year, I dug deeper into the reason by speaking with MOL representatives Rivai Adidharma and Jaka Kristandi. They confirmed that Indonesia will be the most important market for the company, alongside Brazil. Both countries have a huge population as well as a lot of gamers. Rivai explained that India, though it has larger population, doesn’t have many gamers.
In terms of revenue in Southeast Asia, MOL’s biggest revenues come from Thailand, Vietnam, and Malaysia. Particularly for Malaysia, the ones generating the highest ARPU there are the Chinese gamers playing Chinese language games. While Indonesia hasn’t generated that much ARPU, its number of users is quite impressive. Though it was not revealed how many of MOL’s users are Indonesian, Rivai and Jaka said that out of its 700,000 global Facebook fans, around 400,000 of them are Indonesians. The Indonesian fan page is also picking up growth with 79,000 likes.
Interestingly, MOL consistently earns its biggest revenue in Indonesia from Facebook credit sales. But there are times when voucher sales from just one game can beat even the rest of the other MOL games. That game is Crystal Legacy. One other game which sells a lot alongside Crystal Legacy is Voomga’s Mythic Saga. MOL’s highest ARPU in Indonesia is derived from the MMORPG users.
Rivai also revealed that MOL has around 2.7 million users in all of its 12 country markets. And out of all of them, a staggering 2.1 million people are active monthly users of MOL. The payment service company has been very aggressive in building its regional presence recently. Last month, MOL acquired 50 percent stake at Vietnamese online payment gateway NganLuong, and acquired another payment service company in Indonesia called AyoPay the previous month. Its movement has been felt in countries such as Turkey, Australia, and New Zealand too. This is all geared toward bringing the company closer to a better IPO next year.