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Giant Interactive

The man responsible for Zhang Yimou’s beautiful action films is working on a game now

February 28, 2014 | C. Custer

Huo Tingxiao, the production and art designer for some of Zhang Yimou’s prettiest movies, is now working on a game at Giant Interactive.Read More

Another clever Giant promotion: turn in your old ZT Online 2 accounts and items for cash money

February 19, 2014 | C. Custer

Giant Interactive has a reputation for clever game promotions, but giving gamers money might just top them all.Read More

Giant Interactive launches clever Jianghu campaign, may sue trademark violators

January 28, 2014 | C. Custer

Giant Interactive has secured the trademark for Jianghu (江湖), the title of its popular MMOPRPG, and it is proclaiming its ownership throughout China with a clever advertising campaign. China’s citizens are even now taking to trains by the tens of … Read More

Well, that’s one way to get into a closed beta…

January 9, 2014 | C. Custer

There are a lot of enticing games out there right now that are still in closed beta, and if you can’t get an invite code, you can’t play. Gamers have been known to go to great lengths to try to … Read More

Giant Interactive announces ZT Online 3D, coming in 2015

December 28, 2013 | C. Custer

Giant Interactive‘s Long Journey MMORPG series (征途, also called ZT Online), has long been a popular game amongst Asian fans of MMOs (although the game was banned in Vietnam last year). But it never featured particularly up-to-date looking graphics.

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Report: Manchester United courting Chinese game devs The9, Giant, and NetDragon for branded game

December 11, 2013 | C. Custer | 2 Comments

Football fans all over the world know the name Manchester United. And while last year’s champions of England seem to have hit a rough patch under new manager David Moyes, the team’s off-the-field global marketing efforts are second to none. Read More

China’s biggest e-commerce company may be getting into games

December 5, 2013 | C. Custer

If you don’t live in China, you might be forgiven for not having heard of Alibaba, since it doesn’t operate much outside that nation’s borders. But it’s probably the world’s biggest e-commerce company. On November 11 (China’s equivalent of Black … Read More

Why China’s biggest game companies are privatizing

November 27, 2013 | C. Custer

Is China’s gaming market getting sick of America’s stock market? It’s starting to look that way. Giant Interactive (NYSE:GA) announced Monday that chairman Shi Yuzhu has set in motion a plan to buy up all of the company’s outstanding overseas … Read More

Giant Interactive’s “revolutionary” and controversial ads for Long Journey 2

August 21, 2013 | C. Custer

Last week, Giant Interactive launched Long Journey 2. You might be forgiven for thinking that I’ve gotten that timing wrong as the game has been around for quite a while, and has amassed hundreds of thousands of players, but that … Read More

Chinese Army’s Controversial ‘Call of Duty’ Clone Opens to Gamers Tomorrow

July 31, 2013 | Steven Millward

The Call of Duty style online game created by the Chinese military in 2011 is now being made available to the public. Called Glorious Mission Online, it will come online for Chinese gamers tomorrow (Thursday) in a deal with gaming … Read More

Is Chinese Game Company Giant Interactive Launching Its Own Payment Service?

July 30, 2013 | C. Custer

Geez, everybody’s getting into China’s online finance market these days. Following in the footsteps of Sina, the most recent internet company to take the plunge, and the fast growth of Alibaba’s Yuebao, it looks as though game developer and operator … Read More

Game Developers Challenge Chinese National Team to High-Stakes Soccer Match

June 20, 2013 | C. Custer | 2 Comments

China’s national men’s soccer team — yes, I called it soccer, get over it — is not having a great month. The team, which has long been the target of Chinese soccer fans’ ire for its poor performances, lost an … Read More

Why a $2B Chinese Gaming Company Put “Dick Strings” on a Billboard in Times Square

April 25, 2013 | C. Custer | 5 Comments

The billboard you see on the right, if read literally, says “dick strings.” It was located in Times Square, placed there by Chinese gaming powerhouse Giant Interactive (NYSE:GA), and it reportedly ran there for around a week before someone in charge figured out what it said and had the ad removed for being vulgar. Read More

Vietnam Bans Popular Chinese Game Over Territorial Dispute

December 29, 2012 | C. Custer

Giant Interactive’s MMORPG Long Journey 2 has seen great success in China, but its expansion into Vietnam came to a rapid halt when Vietnamese operator Vinagame shut down the game because it contains a map that indicates disputed territory claimed … Read More

Amid Tensions Between China and Vietnam, Video Games Get Territorial

December 26, 2012 | Anh-Minh Do | One Comment

Island disputes have been a rumbling problem for China in the past few years. The latest tiff with Japan, and ongoing disputes with the Philippines and Vietnam have involved world powers like the USA and India. So it’s no surprise … Read More

Long Journey 2 Dev Shares Secrets to Success at China’s Internet Culture Festival

December 18, 2012 | C. Custer

Yesterday marked the kickoff of Beijing’s tenth annual Internet Culture Festival, bringing together net users and especially gaming fans from across the country to meet each other, play some games, learn about other games, gawk at cosplayers, laugh about internet … Read More

Allods Online Launches in China Tomorrow, Some Lucky Gamers to Win Free Intertubes

August 29, 2012 | Steven Millward

After earlier concerns that the free-to-play MMORPG Allods Online might be banned in China, the game will actually launch in the country tomorrow (August 30th) at 2pm local time. The Russian-developed Allods Online has been in closed beta in China … Read More

Giant Interactive’s Allods Online to be Blocked from China?

July 19, 2012 | C. Custer

Allods Online is a free-to-play MMORPG that was developed in Russia but has since been distributed across the world, including throughout Asia. Although it has not been officially released in China, Giant Interactive (NYSE:GA) was slated to do the honors … Read More