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isec - Games in Asia

Report: China’s Game Console Maker Eedoo in the Red, Sold to Undisclosed Buyer

July 11, 2013 | C. Custer

Perhaps part of the problem was eedoo’s failure to focus on a target demographic and instead trying to market the device to everyone from primary schoolers to grandparents.[/caption]

I’m confident in saying that we’ve followed the ups and downs of … Read More

Oh My God, Shut Up About China’s Game Console Ban Being Lifted

January 30, 2013 | C. Custer | 6 Comments

Ever since the news broke that an anonymous source thinks China’s Ministry of Culture is considering lifting China’s decade-long ban on game consoles, the world has gone a little crazy. Somehow, a single, anonymous source about something that might happen … Read More

How a Domestic Game Console Could Win in China

December 8, 2012 | C. Custer

Today, I found myself on the Amazon China page for the CT-510, Lenovo-backed Eedoo’s $600 home entertainment system, reading the reviews. They are not pretty. Here’s a clip from the most highly-rated review on the site:

What is $600? With … Read More

China’s (Don’t Call It a “Games Console”) Eedoo Launches Website, New CT-510 Models

November 8, 2012 | C. Custer

The folks at Kotaku reported recently that the Eedoo CT-510, China’s home-grown video game console/motion-sensing DVD player (which Eeedoo is now calling a “family room exercise computer”) had sprung a few new models and dropped in price. This, as it … Read More

Microsoft Will Launch Kinect for Windows in China (Sort Of)

October 10, 2012 | C. Custer

Although it hasn’t yet proven to be quite the gaming revolution Microsoft was hoping for, all it takes is a search of the phrase “Kinect hack” on Youtube to see that Microsoft’s motion-sensing device has some impressive potential. Until now, … Read More

Eedoo CT-510 Has Sold “Several Thousand” Units Since April Launch

September 12, 2012 | C. Custer

Although cynical, I am always curious about Eedoo’s CT-510 game console, er home entertainment device, sorry: “living room workout computer.” I got in touch recently with an Eedoo rep to ask how the CT-510 was selling, and also what plans … Read More

Eedoo’s Head of Marketing Fired, CT-510 in Big Trouble

July 3, 2012 | C. Custer

Who would have thought that an extremely overpriced DVD player with terrible motion-control games built in and no marketing whatsoever would have trouble selling? In news that has shocked China’s games industry, Eedoo’s $600 CT-510 — a glorified DVD player … Read More

Eedoo Speaks Out About CT510: Don’t Call it a Game Console [EXCLUSIVE]

May 3, 2012 | C. Custer

A day before I wrote this piece about the launch of the CT510 and how the console is nowhere to be found in Beijing, I sent an email to the folks at eedoo, the company that makes the device. Yesterday, … Read More

China’s CT510 Game Console Launched, But Still Looks Like Vaporware

April 30, 2012 | C. Custer | 2 Comments

I have written quite a lot about the eedoo CT510, formerly known as the iSec. The idea of a Chinese game console has always interested me as a longtime console gamer who lives in China, but I’ve been extremely skeptical … Read More

Eedoo iSec is Now Called the CT510, To Be Released Next Week

April 27, 2012 | C. Custer | 2 Comments

Well, no one can say that the folks over at Eedoo don’t like a good surprise. Last we heard, the eedoo iSec — eedoo’s motion-sensing video game console — was being delayed again and wasn’t likely to see release before … Read More

China’s Eedoo iSec Console Postponed Again, Will Break $15M in R&D Costs

December 16, 2011 | C. Custer | One Comment

We’ve written a lot of skeptical things about the eedoo iSec gaming console, and once again, we come with grim tidings. The console’s release, originally slated for this month, has been pushed back yet again, with eedoo’s CEO telling Sina … Read More

Localizing for China: Another Challenge for Lenovo’s eedoo iSec

November 10, 2011 | C. Custer | One Comment

We haven’t exactly been bullish on Lenovo’s (SEHK: 0992) eedoo iSec game console “home entertainment center” and its prospects in China (or anywhere else, really). In fact, just a couple weeks ago I wrote a post about why the system … Read More

Why Lenovo’s eedoo iSec Costs Way Too Much, is Screwed

October 24, 2011 | C. Custer | 2 Comments

It’s no secret that I’m a bit of a skeptic when it comes to Lenovo’s eedoo iSec gaming console. Even so, I did a double-take last week when I read that the company is planning to charge 3000 RMB ($470) … Read More

Lenovo’s eeDoo iSec Games Console, at 3,000 RMB, Slated for December Launch

October 21, 2011 | Steven Millward

Lenovo (HKG:0992) has finally put a price, a release date, and a set of snazzy colours on its upcoming eeDoo iSec games console. Slated for a limited, experimental release this December, the console will sell for about 3,000 RMB (US$470) … Read More

Lenovo’s iSec Game Console May Not Launch on Schedule

September 7, 2011 | C. Custer

Lenovo’s eeDoo iSec, the first gaming console planned for release on the Chinese market, may not hit that market as quickly as originally expected. It was supposed to go on sale this month, but insiders at the company have divulged … Read More