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Netease - Games in Asia

Blizzard’s beloved China general manager Alex Dai resigns

July 21, 2014 | C. Custer | One Comment

Blizzard’s beloved China GM Alex Dai has, rather unexpectedly, announced his resignation. Chinese Blizzard fans are sad.Read More

It took more than 700 days to censor Diablo 3 for China (and that still might not be enough)

July 18, 2014 | C. Custer

Diablo 3 is coming to China, but exactly when is still up in the air. It has taken more than 700 days to censor the game for China, and it could take more.Read More

Here’s how Diablo 3 will be censored in China

July 15, 2014 | C. Custer | 6 Comments

The official version of Diablo 3 is finally coming to China. Well, some of it is. From the look of these images, the blood and guts got left behind.Read More

EA, Microsoft, Sony, Crytek, Blizzard, and more all to exhibit at ChinaJoy

July 8, 2014 | C. Custer | One Comment

The West’s big devs are all making the trip to ChinaJoy, and two of them will be in its brand new next-gen console section.Read More

Heroes of the Storm will be playable in Chinese at ChinaJoy

July 8, 2014 | C. Custer | One Comment

The game is apparently close to ready for play in Chinese…does that mean that the tech alpha could finally be headed towards a China release?Read More

The China vs. Korea Masters: who are the best Hearthstone players in Asia?

June 25, 2014 | Jing Zhang | 2 Comments

NetEase really wants China to be good at Hearthstone. First, it was CEO Ding Lei dangling a Ferrari in front of players who can win against Europe. Now, it’s an unprecedented offline tournament held between 512 Chinese players, with the top eight being sent off to duke it out against Korea for fame, fortune, and massive e-peen points. Read More

Chinese shooter Crisis 2015 begins closed beta

June 13, 2014 | C. Custer | One Comment

Gamers around China are getting their hands on Crisis 2015 today to see how the shooter really stacks up against the competition. Read More

China’s WoW characters could fill Shanghai seven times, and other crazy stats (INFOGRAPHIC)

June 12, 2014 | C. Custer | One Comment

WoW celebrates its ninth anniversary in China this year with a cool infographic breaking down exactly what Chinese players have been up to. Read More

Heroes of the Storm may be heading for paid beta, and Chinese gamers want in

May 27, 2014 | C. Custer | 4 Comments

Rumor has it Blizzard’s Heroes of the Storm is set to launch a paid beta that will allow anyone to opt into the game. Will Chinese gamers be willing to chip in, or will they wait for the game’s official China launch, which is probably much further down the line?Read More

Chinese pro Starcraft 2 team Zenith of Origin at risk of disbanding?

May 16, 2014 | C. Custer

After rumors spread that the team had already fallen apart, players responded that they were still together, but that the club does have financial problems.Read More

After crushing Hearthstone defeat, Netease CEO will give a Ferrari to Chinese players who can beat Europe next time

May 1, 2014 | C. Custer | 8 Comments

China’s first China-Europe Hearthstone matchup did not go well, but now Netease CEO Ding Lei wants to give Ferraris to anyone who can beat their continental opponents next time.Read More

Blizzard and Netease share details on China plans for Heroes of the Storm

April 25, 2014 | C. Custer | One Comment

When is Heart of the Swarm coming to China, and how is the localization work going? Netease Games put those questions to Blizzard and Netease execs.Read More

Netease will publish Heroes of the Storm in China, beta signups have begun

April 23, 2014 | C. Custer | 2 Comments

Netease is now officially the China distributor for HOTS, and there’s more good news for Chinese players: beta signups have begun.Read More

Chinese FPS Crisis 2015 kicks off another round of beta testing this Friday

March 6, 2014 | C. Custer

Looking to shoot some monsters in the face? Get yourself into the Crisis 2015 beta, which begins this Friday.Read More

At $60, World of Warcraft level 90 boost price is too expensive for China

February 20, 2014 | C. Custer

Chinese gamers say they don’t want to pay $60 to boost to level 90 the way it seems American WoWers will have to.Read More

Hands-on with Hearthstone’s infamous Chinese clone

January 27, 2014 | Iain Garner | 4 Comments

There’s been a lot of news over the last few days about Blizzard and Netease (Blizzard’s Chinese distributor) taking legal action against an alleged Hearthstone clone. The company accused of creating and distributing this clone is Unico Interactive, a mobile … Read More

Imagining a Chinese game console

January 8, 2014 | C. Custer | One Comment

Now that game consoles are officially legal in China, everyone is talking about what that could mean for the big console makers Sony, Microsoft, and Nintendo. But there’s another question worth asking: what does it mean for domestic companies who will now be free to make game consoles for the domestic market? Read More

Does Hearthstone have a gambling problem in China, or is black PR to blame?

November 15, 2013 | C. Custer | One Comment

Blizzard’s upcoming Hearthstone: Heroes of Warcraft is a hotly anticipated title around the world, but perhaps nowhere more than China, where Blizzard games tend to do particularly well and where the game’s freemium approach to monetization promises to be especially … Read More