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Netease - Games in Asia

Chinese FPS Crisis 2015 kicks off another round of beta testing this Friday

March 6, 2014 | C. Custer

Looking to shoot some monsters in the face? Get yourself into the Crisis 2015 beta, which begins this Friday.Read More

At $60, World of Warcraft level 90 boost price is too expensive for China

February 20, 2014 | C. Custer

Chinese gamers say they don’t want to pay $60 to boost to level 90 the way it seems American WoWers will have to.Read More

Hands-on with Hearthstone’s infamous Chinese clone

January 27, 2014 | Iain Garner | 4 Comments

There’s been a lot of news over the last few days about Blizzard and Netease (Blizzard’s Chinese distributor) taking legal action against an alleged Hearthstone clone. The company accused of creating and distributing this clone is Unico Interactive, a mobile … Read More

Imagining a Chinese game console

January 8, 2014 | C. Custer | One Comment

Now that game consoles are officially legal in China, everyone is talking about what that could mean for the big console makers Sony, Microsoft, and Nintendo. But there’s another question worth asking: what does it mean for domestic companies who will now be free to make game consoles for the domestic market? Read More

Does Hearthstone have a gambling problem in China, or is black PR to blame?

November 15, 2013 | C. Custer | One Comment

Blizzard’s upcoming Hearthstone: Heroes of Warcraft is a hotly anticipated title around the world, but perhaps nowhere more than China, where Blizzard games tend to do particularly well and where the game’s freemium approach to monetization promises to be especially … Read More

Netease going global, bringing 3 of its latest games to GSTAR

November 8, 2013 | C. Custer

Yesterday, I wrote about how Netease’s upcoming shooter Crisis 2015 is looking to hire testers in South Korea, indicating the the company is planning to launch the game outside of China. But it turns out that two more of the … Read More

Is Netease’s new shooter Crisis 2015 coming to countries outside China?

November 7, 2013 | C. Custer | One Comment

Chinese game developers have a tendency to develop games that are only made for China. Read More

Netease CEO cancels Egypt press event for Dragon Sword, tells team to focus on making a good game

October 26, 2013 | C. Custer

Netease’s upcoming fantasy MMORPG Dragon Sword (龙剑) is a big deal for the company. In fact, it’s such a big deal that the marketing team in charge of promoting the game had planned a major press conference at the Pyramids in Egypt in advance of the game’s first internal beta in November. Read More

China’s sexiest actress says she’s a gamer girl

October 17, 2013 | C. Custer

You may not have heard of Fan Bingbing, but you’ve probably seen her. In addition to her prolific acting career, the 32-year-old Qingdao native is in all sorts of advertisements and is even involved in the world of fashion. But her most recent project is hawking Netease’s upcoming game Warrior Spirit (武魂) Read More

Netease’s MOBA game launches open beta in China, but faces uphill battle in e-sports scene

September 12, 2013 | C. Custer | One Comment

Netease’s Heroes of the Three Kingdoms, a MOBA-style game based on DoTA and League of Legends, launched its nationwide open beta yesterday after months of closed beta testing and hype-building. The game is Netease’s strongest push yet towards creating a … Read More

Netease’s New DOTA-Like Game “Heroes of the Three Kingdoms” Expands Beta

July 18, 2013 | C. Custer

It’s no secret that China is in love with MOBA games like DOTA and League of Legends right now. In fact, as of last month, League of Legends was the most popular PC game in China. But could a domestic … Read More

China’s Top 6 Online Gaming Companies Pulled in Over $2 Billion in Q1

May 30, 2013 | Steven Millward

Now that everyone has posted their first quarter financials for this year we can see how much China’s web giants are making out of gaming. The top six gaming companies in China pulled in just over $2 billion in revenues … Read More

Netease Planning World’s First Crowd-Designed FPS Game?

May 16, 2013 | C. Custer

Last week, I wrote about Netease’s new mystery FPS based on the fascinating teaser page the company had put up. Yesterday, that page was updated, and while the new version hasn’t answered any questions about the game’s engine, it suggests … Read More

Netease Teases New Mystery Shooter, New Globally-Competitive Game Engine?

May 10, 2013 | C. Custer | One Comment

Everybody loves a good mystery. And it seems the folks at Netease have gotten people talking about one with this teaser page for a new first-person shooter. More about the game will be revealed next Tuesday, but there are some … Read More

Netease Jumps into E-Sports, Pushes for Stronger Competition in China

April 5, 2013 | C. Custer | One Comment

I’ve been noticing a bit more talk about e-sports (i.e. competitive gaming) in the Chinese games media over the past few months. As most readers will know, competitive gaming is hugely popular in South Korea. It hasn’t caught on to … Read More

Check Out the Biggest Winners and Losers among Chinese Web IPOs (CHART)

March 19, 2013 | Steven Millward

One is worth thousands of percent more today than when it IPO’d, while another is worth a mere dollar per share. Oh, the slings and arrows of outrageous fortune.

2013 is a year in which we’ll likely see China’s biggest-ever … Read More

Shanda Games Sees Rough Q4, Revenue Drops Below Rival Changyou

February 27, 2013 | C. Custer

Shanda is one of the pioneers of China’s gaming and internet industries, and the split-off Shanda Games (NASDAQ:GAME) has long been a dominant figure in the games industry. But could those days be coming to an end? In Shanda Games’s … Read More

World of Warcraft is Holding Netease Back

November 16, 2012 | C. Custer | 2 Comments

Oh, how times have changed! Just a few years ago, World of Warcraft was the world’s premier MMORPG, and Chinese game publishers fought tooth and nail over who would get the rights to operate the game in China. And while … Read More