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The9 - Games in Asia

Meet China’s newest game console: the Fun Box (PHOTOS)

March 18, 2014 | C. Custer | One Comment

Now we’ve got all kinds of details about ZTE and The9′s new Android-based game console/set-top box. Come check it out.Read More

Chinese companies ZTE and The9 joining forces to release games console later this month

March 13, 2014 | Iain Garner | 2 Comments

So it looks like ZTE and The9′s Funbox is going to be the first legitimate Chinese games console! Are you as excited as we are?Read More

MMORPG Era Zero just hit open beta in China; what’s it all about? (VIDEO)

March 10, 2014 | C. Custer

The9′s MMORPG Era Zero just hit open beta in China. What’s it all about? Check out our basic introduction to the beta to find out!Read More

The rise and fall of Mark Kern: how one man may have doomed Firefall and The9 (UPDATED)

December 30, 2013 | C. Custer | 16 Comments

Chinese game developer and publisher The9 has been betting big over the past few years on Firefall, an MMOFPS being developed by the US-based (and The9-owned) studio Red 5 Read More

Is the Firefall open beta worth your time? (VIDEO)

December 12, 2013 | C. Custer | One Comment

Quite some time ago, I took a look at Firefall, the Red 5 Studios game that is a big part of Chinese publisher The9′s plans for the future. I came away unimpressed with the open world MMO shooter.

But … Read More

Report: Manchester United courting Chinese game devs The9, Giant, and NetDragon for branded game

December 11, 2013 | C. Custer | 2 Comments

Football fans all over the world know the name Manchester United. And while last year’s champions of England seem to have hit a rough patch under new manager David Moyes, the team’s off-the-field global marketing efforts are second to none. Read More

Why China’s biggest game companies are privatizing

November 27, 2013 | C. Custer

Is China’s gaming market getting sick of America’s stock market? It’s starting to look that way. Giant Interactive (NYSE:GA) announced Monday that chairman Shi Yuzhu has set in motion a plan to buy up all of the company’s outstanding overseas … Read More

Check Out the Biggest Winners and Losers among Chinese Web IPOs (CHART)

March 19, 2013 | Steven Millward

One is worth thousands of percent more today than when it IPO’d, while another is worth a mere dollar per share. Oh, the slings and arrows of outrageous fortune.

2013 is a year in which we’ll likely see China’s biggest-ever … Read More

Is Firefall, The9′s Free-to-Play FPS Gamble, Any Good?

December 11, 2012 | C. Custer | 30 Comments

I’ve been excited about Firefall for a while now. The game, developed by The9-owned Red Five studios, is a free-to-play shooter the company has big plans for globally, including throughout East and Southeast Asia. Firefall could be The9′s first big … Read More

Tencent’s Online Gaming Dominance Grows as Market Expands to $1.78 Billion

May 25, 2012 | Steven Millward

A seasonal survey of China’s online gaming market by Analysys International reveals some stellar growth up to the end of 2012 Q1 – and that Tencent (HKG:0700) has extended its lead as the country’s mavens of social gaming. Back in … Read More

Rumor: The9 in Dire Financial Straits, Big Layoffs in Some Departments

April 12, 2012 | C. Custer

Chinese game developer/publisher The9 (NASDAQ:NCTY) may be in some trouble. Rumors are floating around that the company has made big staff cuts — as much as 50 percent — in its technology and platform operations departments, and CEO Zhu Jun … Read More

Taiwan’s Weibao Digital Spends $2 Million, Becomes Exclusive Operator of Shenxian Zhuan

March 5, 2012 | C. Custer

China’s The9 (NASDAQ:NCTY) announced this morning that Taiwan Weibao Digital has purchased the rights to be the exclusive Taiwan and Hong Kong operator of The9′s hit MMORPG game Shenxian Zhuan for $2 million.

The fantasy game, which features buxom … Read More

China’s The9 Lands Anelka, Shanghai Shenhua in Endorsement Deal

January 16, 2012 | Rick Martin

Back in December we told you about Chinese gaming company, The9 (NASDAQ:NCTY), and its efforts to bring Firefall (from subsidiary Red 5 Studios) to Southeast Asia. At the time Tony Park, head of The9’s Korea branch, noted that there was … Read More

Is Blizzard Considering Switching to Tencent for WoW in China

December 14, 2011 | C. Custer

Blizzard’s World of Warcraft may be seeing a downswing in its user base, but it’s still got more players — and rakes in more money — than you probably care to imagine. And, nearly alone among Western-developed games, it’s super … Read More

The9′s Korea Head Tony Park Talks Firefall, the Garena Deal, and More

December 5, 2011 | C. Custer

The9, a Chinese gaming company, recently established a South Korean branch. Not content with expanding just into Korea, The9 also recently inked a deal for The9-owned American developers Red 5 Studios to bring their game Firefall to Southeast Asia via … Read More

Red 5 Studios Inks Major Deal with Garena to Distrubute Firefall in Southeast Asia

November 15, 2011 | C. Custer

Red 5 Studios — an American game developer owned by Chinese game publisher The9 — is making a free-to-play first-person-shooter game called Firefall. In South Korea (where The9 just opened a new branch) the company announced that it had signed … Read More

The9 Shares 3 Ways To Boost Gaming Revenue in China

November 3, 2011 | Willis Wee

This article is part of our coverage of theĀ 2011 China Mobile Developers Conference.

The9 (NASDAQ:NCTY) is a China-based gaming giant that provides SDKs for game developers to leverage its plug-and-play social gaming solution, Game Zone. Shen Guo Ding, vice director … Read More

The9′s Game Zone Hits 30 Chinese Android App Stores, Half a Million Downloads for Tomb of Qin

October 28, 2011 | Steven Millward

Chinese gaming company The9 (NASDAQ:NCTY) has been pushing its services as an international game distributor this year, first launching its Game Zone service, and then launching an SDK for it this summer. And now The9 says that it has brought … Read More